People architect information.

It's easy to think about information messes as if they're an alien attack from afar. But they're not.

We made these messes.

When we architect information, we determine the structures we need to communicate our message.

Everything around you was architected by another person. Whether or not they were aware of what they were doing. Whether or not they did a good job. Whether or not they delegated the task to a computer.

Information is a responsibility we all share.

We're no longer on the shore watching the information age approach; we're up to our hips in it.

If we're going to be successful in this new world, we need to see information as a workable material and learn to architect it in a way that gets us to our goals.



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