What's information?

Information is not a fad. It wasn't even invented in the information age. As a concept, information is old as language and collaboration is.

The most important thing I can teach you about information is that it isn't a thing. It's subjective, not objective. It's whatever a user interprets from the arrangement or sequence of things they encounter.

For example, imagine you're looking into a bakery case. There's one plate overflowing with oatmeal raisin cookies and another plate with a single double-chocolate chip cookie. Would you bet me a cookie that there used to be more double-chocolate chip cookies on that plate? Most people would take me up on this bet. Why? Because everything they already know tells them that there were probably more cookies on that plate.

The belief or non-belief that there were other cookies on that plate is the information each viewer interprets from the way the cookies were arranged. When we rearrange the cookies with the intent to change how people interpret them, we're architecting information.

While we can arrange things with the intent to communicate certain information, we can't actually make information. Our users do that for us.



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