Meet Karen.

Karen is a product manager at a startup. Her CEO thinks the key to launching their product in a crowded market is a sleek look and feel.

Karen recently conducted research to test the product with its intended users. With the results in hand, she worries that what the CEO sees as sleek is likely to seem cold to the users they want to reach.

Karen has research on her side, but she still needs to define what good means for her organization. Her team needs to state their intent.

To establish an intent, Karen talks with her CEO about how their users' aesthetic wants don't line up with the look and feel of the current product.

She starts their conversation by confirming that the users from her research are part of the intended audience for the product.

Next, she helps the CEO create a list of questions and actions the research brought up.

Afterwards, Karen develops a plan for communicating her findings to the rest of the team.



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