State your intent.
Like Karen, you need to make sure the language you use to state your intent doesn't stand in your way. The following exercise will help you state your intent and clarify your language with other people.
- First, choose a set of adjectives you want your users to use to describe what you're making.
- Then, choose a set of adjectives that you're okay with not being used to describe the same thing.
I find these rules helpful during this exercise:
- When put together, each set of words should neither repeat nor disagree with each other. The second set shouldn't be a list of opposites from the first.
- Avoid negative adjectives, like slow or bad or ugly. Keep each word as neutral as possible. A good test is that someone shouldn't be able to tell which list is positive or negative.