Reality happens across channels and contexts.

A channel transmits information. A commercial on TV and YouTube is accessible on two channels. A similar message could show up in your email inbox, on a billboard, on the radio, or in the mail.

We live our lives across channels.

It's common to see someone using a smartphone while sitting in front of a computer screen, or reading a magazine while watching TV.

As users, our context is the situation we're in, including where we are, what we're trying to do, how we're feeling, and anything else that shapes our experience. Our context is always unique to us and can't be relied upon to hold steady.

If I'm tweeting about a TV show while watching it, my context is "sitting on my couch, excited enough about what I'm watching to share my reactions."

In this context, I'm using several different channels: Twitter, a smartphone, and TV.



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