10. Journey Map

A journey map shows all of the steps and places that make up a person or group's experience.

The rows represent the user's context (e.g., outside, on the bus, at home). Each point represents an event or a task that makes up the overall journey. Each point is placed sequentially as it relates to the other points.

This example shows events that only involve one person, but journey maps are also useful for showing the movement of pairs, teams, and organizations.



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