Opinions are like...
No matter how hard we try to be aware of opinions swirling around us, it's hard to remain neutral. But in the end, progress can't happen without a decision.
When you're choosing a direction, you may run into these questions:
- What if I disagree with a user need or opinion identified in my research?
- What if I disagree with the way another stakeholder sees a core concept or decision?
- What if I don't want to do this the way others want me to?
Some people choose to hide from the realities behind these questions. But if you shield your ideas and simply follow orders, you may end up with goal-crushing (and soul-crushing) results.
We have to balance what we know with what we see and what other people say.
We listen to our users and our guts. There is no one right way. There is only your way.