Goals are our lens on the world.

Goals change what's possible and what happens next.

Whether big or small, for today or this year, goals change how you spend time and resources.

The ways you set and measure goals affects how you define a good day or a bad day, valuable partners or the competition, productive time or a waste of time.

Goals are only reachable when you're being realistic about the distance between reality and where you want to go. You may measure that distance in time, money, politics, talent, or technology.

Once you figure out the distance you need to travel, momentum can replace the anxiety of not knowing how to move forward.



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