Understanding the why behind what you’re making allows you to uncover your intent and potential.
When everyone knows why they’re doing something, the way forward is clearer and each person can understand their individual responsibilities.
Having a strong why will get you further. Having a weak why won’t make it any easier to get up in the morning. Your why should be part of everything you do, not just your mission statement.
Why? Because without a clear reason for doing something, even the most committed and loyal person will eventually abandon the hope of finishing the task.
To start with why, ask yourself: