Associated (adjective.)

Definition: Connected with something else.

Also referenced as: Associations (noun) Associate (verb) Association (noun)

Related to: Category, Label, List, Taxonomy


Chapter 2: State your Intent | Page 33

What is good?

Language is any system of communication that exists to establish shared meaning. Even within a single language, one term can mean something in situation A and something different in situation B. We call this a homograph. For example, the word pool can mean a swimming pool, shooting pool, or a betting pool.

Perception is the process of considering, and interpreting something. Perception is subjective like truth is. Something that’s beautiful to one person may be an eyesore to another. For example, many designers would describe the busy, colorful patterns in the carpets of Las Vegas as gaudy. People who frequent casinos often describe them as beautiful.

However good or bad these carpet choices seem to us, there are reasons why they look that way. Las Vegas carpets are busy and colorful to disguise spills and wear and tear from foot traffic. Gamblers likely enjoy how they look because of an association with an activity that they enjoy. For Las Vegas casino owners and their customers, those carpet designs are good. For designers, they’re bad. Neither side is right. Both sides have an opinion.

What we intend to do determines how we define words like good and bad.

Chapter 4: Choose a Direction | Page 104

Control your vocabulary.

Are you facing a mess like Rasheed’s? Do your stakeholders speak the same language? Do you collectively speak the same language as your users? What language might be troublesome in the context of what you are doing? What concepts need to be better understood or defined?

To control your vocabulary:

Chapter 4: Choose a Direction | Page 97

Understand the past.

As you talk through your controlled vocabulary, listen for stories and images people associate with each term.

Language has history. Synonyms and alternatives abound. Myths can get in your way too, unless you’re willing to uncover them.

Gather the following about each term:

When it comes to language, people are slow to change and quick to argue. Documenting these details will help you make your controlled vocabulary as clear and useful as possible.

Chapter 4: Choose a Direction | Page 98

Think about nouns and verbs.

Nouns represent each of the objects, people, and places involved in a mess.

As an example, a post is a noun commonly associated with another noun, an author.

Verbs represent the actions that can be taken.

A post (n.) can be: written, shared, deleted, or read.

Verbs don’t exist without nouns. For example, an online share button implies that it will share this post.

Nouns are often created as a result of verbs. A post only exists after posting

It’s easy to adopt terms that are already in use or to be lazy in choosing our language. But when you’re deciding which words to use, it is important to consider the alternatives, perceptions, and associations around each term.

How would your work be different if “authors writing posts” was changed to “researchers authoring papers,” or “followers submitting comments?”