Rhetoric (noun.)

Definition: Communication designed to have a persuasive effect on its audience.

Also referenced as: Rhetorical (adjective)

Related to: Direction, Frame, Language, Ontology, Timescale



The word rhetoric was used 4 times across 2 pages


Chapter 3: Face Reality | Page 45

Rhetoric is communication designed to have a persuasive effect on its audience.

Here are some common rhetorical reasons for making diagrams and maps:



Chapter 6: Play with Structure | Page 110

Classifying a tomato as a vegetable says something about what you know about your customers and your grocery store. You would classify things differently if you were working on a textbook for horticulture students, right?

How you choose to classify and organize things reflects your intent, but it can also reflect your worldview, culture, experience, or privilege.

Those same choices affect how people using your taxonomy understand what you share with them.

Taxonomies serve as a set of instructions for people interacting with our work.

Taxonomy is one of the strongest tools of rhetoric we have. The key to strong rhetoric is using language, rules and structures that your audience can easily understand and use.