Definition: A word or phrase used to describe a thing or to express a concept.
Also referenced as: Terms (noun) Terminology (noun)
The word term was used 43 times across 17 pages
Language is any system of communication that exists to establish shared meaning. Even within a single language, one term can mean something in situation A and something different in situation B. We call this a homograph. For example, the word pool can mean a swimming pool, shooting pool, or a betting pool.
Perception is the process of considering, and interpreting something. Perception is subjective like truth is. Something that's beautiful to one person may be an eyesore to another. For example, many designers would describe the busy, colorful patterns in the carpets of Las Vegas as gaudy. People who frequent casinos often describe them as beautiful.
However good or bad these carpet choices seem to us, there are reasons why they look that way. Las Vegas carpets are busy and colorful to disguise spills and wear and tear from foot traffic. Gamblers likely enjoy how they look because of an association with an activity that they enjoy. For Las Vegas casino owners and their customers, those carpet designs are good. For designers, they're bad. Neither side is right. Both sides have an opinion.
The average person gives and receives directions all day long, constantly experiencing the impact of language and context. Whether it's a grocery list from a partner or a memo from a manager, we've all experienced what happens when a poor choice of words leads to the wrong outcome. Whether we're confused by one word or the entire message, the anxiety that comes from misunderstanding someone else's language is incredibly frustrating.
Imagine that on your first day at a new job every concept, process, and term you're taught is labeled with nonsense jargon. Now imagine the same first day, only everything you're shown has clear labels you can easily remember. Which second day would you want?
We can be insecure or secure about the language we're expected to use. We all prefer security.
If we were to write a dictionary, we'd be practicing lexicography, or collecting many meanings into a list. When we decide that a word or concept holds a specific meaning in a specific context, we are practicing ontology.
Here are some examples of ontological decisions:
To refine your ontology, all you need is a pile of sticky notes, a pen, and some patience.
If you were choosing words for the aisle and department signs or the website, this exercise would help you along.
Go through each term as a group and use this as a forum for educating each other on what you know about language and context. Don't "uh huh" your way through words you've never heard or don't understand. Instead, untangle acronyms and unfamiliar phrases.
In my experience, a list of things you don't say can be even more powerful than a list of things you do. I've been known to wear a whistle and blow it in meetings when someone uses a term from the don't list.
When I was in grade school, we did an assignment where we were asked to define terms clearly enough for someone learning our language. To define "tree" as "a plant that grows from the ground," we first needed to define "plant," "grow," and "ground."
It was an important lesson to start to understand the interconnectivity of language. I like to apply this kind of thinking in my work to uncover terms that are nested within other terms and their definitions.
Gather the following about each term:
Verbs represent the actions that can be taken.
A post (n.) can be: written, shared, deleted, or read.
It's easy to adopt terms that are already in use or to be lazy in choosing our language. But when you're deciding which words to use, it is important to consider the alternatives, perceptions, and associations around each term.
How would your work be different if "authors writing posts" was changed to "researchers authoring papers," or "followers submitting comments?"
Rasheed is a consultant helping the human resources department of a large company. They want to move their employee-training processes online.
During the meeting, Rasheed:
Are you facing a mess like Rasheed's? Do your stakeholders speak the same language? Do you collectively speak the same language as your users? What language might be troublesome in the context of what you are doing? What concepts need to be better understood or defined?
To control your vocabulary:
Postal codes are what we call an exact classification. We can generally rely on the codes to hold steady. If the postal code is 10012, the building is in Manhattan. There's nothing to argue about. It just is.
Movie genres like Comedy and Drama may seem exact. But if you put three movie reviewers in a room and ask them to classify a dark comedy into one of those two genres, they may challenge each other.
For example, in editing this book, Nicole suggested I use the term "Postal code" instead of "Zip code" in the example above. Both would have expressed the point, but one is more exact for our context, which includes readers outside of the United States.
For example, what if I had organized the lexicon in the back of this book by chapter, instead of alphabetically? This might be an interesting way of arranging things, but it would need to be explained, so you could find a term.
Because there are many words for the same thing, exact classifications can slow us down. For example, I recently tried to buy some zucchini at a grocery store. But it wasn't until the clerk in training found the code for "Squash, Green" that she could ring me up.
For example, let's say we're working on bringing a product to the market. To support this process, we might create:
These are all important pieces individually, but we need to look at them together to answer questions about the whole such as:
Abby Covert is an information architect. After ten years of practicing information architecture for clients, Abby worried that too few people knew how to practice it themselves. She decided that the best way to help would be to teach this important practice.
As she wrote the first draft, she identified a mess of inconsistencies in the language and concepts inherent in teaching an emerging practice. At the end of the semester, she had a textbook for art school students, but she didn't have the book that she intended to write for everybody. She had gone in the wrong direction to achieve a short-term goal.
She hopes that it makes sense.