Definition: To plan something with an intended outcome.
Also referenced as: Designed (adjective)
The word design was used 11 times across 10 pages
While Carl is a talented designer, public speaking makes him queasy and he doesn't consider himself much of a writer. He has drawers and boxes full of notes, scribbles, sketches, magazine clippings, quotes, and prototypes.
Carl has the pieces he needs to make his book and presentation come to life. He also has a momentum-killing fear of the mess he's facing.
For every amusement park you make, you're not making a video game. When you intend to be fun for kids, you can use stories but not metaphors. If you want something to be relaxing, it's harder to make it educational.
The words we choose matter. They represent the ideas we want to bring into the world.
We need words so we can make plans. We need words to turn ideas into things.
For example, if we say that we want to make sustainable eco-centered design solutions, we can't rely on thick, glossy paper catalogs to help us reach new customers. By choosing those words, we completely changed our options.
Imagine trying to design a luxury fashion magazine using a technical system for grocery store coupons. The features you need may seem similar enough until you consider your context. That's when reality sets in.
When architecting information, focus on your own unique objectives. You can learn from and borrow from other people. But it's best to look at their decisions through the lens of your intended outcome.
If people judge books by their covers, they judge diagrams by their tidiness.
People use aesthetic cues to determine how legitimate, trustworthy, and useful information is. Your job is to produce a tidy representation of what you're trying to convey without designing it too much or polishing it too early in the process.
As you make your diagram, keep your stakeholders in mind. Will they understand it? Will anything distract them? Crooked lines, misspellings, and styling mistakes lead people astray. Be careful not to add another layer of confusion to the mess.
Make it easy to make changes so you can take in feedback quickly and keep the conversation going, rather than defending or explaining the diagram.
From the previous example:
Rasheed is a consultant helping the human resources department of a large company. They want to move their employee-training processes online.
During the meeting, Rasheed:
These are all examples of flags:
No one comments on the plumbing or electricity of a building unless the toilet is clogged or the lights aren't working. Then all of a sudden, pipes and wires are a hot topic of conversation.
Similarly, people don't compliment or even critique information architecture unless it's broken.
The "information architecture part" is almost invisible when separated from how something looks and how it's made. For example, we can't evaluate the quality of the structure of this eBook without considering how it was written, edited, designed, illustrated, typeset, marketed and delivered.
If you practice information architecture for the glory, get ready to be disappointed.
But if you practice it for the clarity it can bring, get ready for some seriously interesting work.