Pretty things can be useless, and ugly things can be useful. Beauty and quality are not always related.
When making things, we should aim to give equal attention to looking good and being good. If either side of that duality fails, the whole suffers.
As users, we may assume that a good-looking thing will also be useful and well thought-out. But it only takes a minute or two to see if our assumptions are correct. If it isn't good, we'll know.
As sensemakers, we may fall victim to these same assumptions about the relationships between beauty and quality of thought.
Beware of pretty things. Pretty things can lie and hide from reality. Ugly things can too.
If we're going to sort out the messes around us, we need to ask difficult questions and go deeper than how something looks to determine if it's good or not.
A Venn diagram is useful for highlighting overlapping concepts or objects. The overlap, known to some as the hedgehog or the nut, represents how these things relate. In this example, both pizza and movie relate to Friday night at home.
This same technique can be used to sort things into sets based on how they're similar. For example, we might make a circle for movies we love and one for movies referencing pizza, and put the movies we love that reference pizza in the overlap.
Sorting is the act of arranging content according to established rules. The act of deciding how to sort something within a taxonomy is called classification.
If you have a large pile of things, it may take a lot of time to sort through them. But sorting isn't the hard part. Classification is.
Think about sorting a bag of groceries into a pre-arranged pantry. Everything has a place. You're simply following the plan. Easy, right?
Now unload that same bag into a kitchen without rules for where things go. How much longer would it take you? How much more frustrating a task would it be? How much variation would you get when the next person unloads groceries?
Sorting is easy when clear rules are in place. But without those rules, assumptions take over and things end up in places where they can be harder to find.
The most challenging part of classification is working with other people to agree on a set of rules.
What are five other facets of a vinyl record?
Now search Google for "John Cusack organizes records autobiographically" and think about the facets that Cusack's character would need to sort his collection that way.
Tomatoes are scientifically classified as a fruit. Some people know this and some don't. The tomato is a great example of the vast disagreements humans have with established exact classifications.
Our mental models shape our behavior and how we relate to information.
In the case of the tomato, there are clearly differences between what science classifies as a fruit and what humans consider appropriate for fruit salad.
If you owned an online grocery service, would you dare to only list tomatoes as fruit?
Sure, you could avoid the fruit or vegetable debate entirely by classifying everything as "produce," or you could list tomatoes in "fruit" and "vegetables."
But what if I told you that squash, olives, cucumbers, avocados, eggplant, peppers, and okra are also fruits that are commonly mistaken as vegetables?
What do we even mean when we say "fruit" or "vegetable" in casual conversations? Classification systems can be unhelpful and indistinguishable when you're sorting things for a particular context.