For every amusement park you make, you’re not making a video game. When you intend to be fun for kids, you can use stories but not metaphors. If you want something to be relaxing, it’s harder to make it educational.
The words we choose matter. They represent the ideas we want to bring into the world.
We need words so we can make plans. We need words to turn ideas into things.
For example, if we say that we want to make sustainable eco-centered design solutions, we can’t rely on thick, glossy paper catalogs to help us reach new customers. By choosing those words, we completely changed our options.