Definition: A prescribed circumstance in which data is delivered.
Also referenced as: Flags (noun)
These are all examples of flags:
Jim owns a retail store. His profits and traffic have been declining for the last few years. His employees are convinced that, to save the business, the company website needs to let people buy things online. But all Jim sees is more complications, more people to manage, and more expenses. He thinks, “If we sell on the website, we have to take photos, and pack and ship each order. Who will do that?”
With rent going up and profits going down, Jim isn’t sure if changing the website will save his business. He doesn’t know the distance he needs to travel to get to his goal. He wonders, “Will improving my website even help? Or will it just make things worse?”
To think through this decision, Jim:
Think about what you’re trying to accomplish.
Joan is the social media coordinator for an airline that recently merged with another airline. Overnight, her team became responsible for twice as much work as before. She’s also now responsible for managing twice as many people.
As the details of the merger iron out, duplicative channels have to be dealt with. For example, they now have two Twitter accounts and two help directories on two different websites. To tie everything together, Joan: