Create a list of words you say.
A controlled vocabulary is an organized list of terms, phrases, and concepts intended to help someone navigate a specific context.
Documenting language standards can reduce linguistic insecurity.
A good controlled vocabulary considers:
- Variant spellings (e.g., American or British)
- Tone (e.g., Submit or Send)
- Scientific and popular terms (e.g., cockroaches or Periplaneta Americana)
- Insider and outsider terms (e.g., what we say at work; what we say in public)
- Acceptable synonyms (e.g., automobile, car, auto, or vehicle)
- Acceptable acronyms (e.g., General Electric, GE, or G.E.)
Create a list of words you don’t say.
A controlled vocabulary doesn’t have to end with terms you intend to use. Go deeper by defining terms and concepts that misalign with your intent.
For the sake of clarity, you can also define:
In my experience, a list of things you don’t say can be even more powerful than a list of things you do. I’ve been known to wear a whistle and blow it in meetings when someone uses a term from the don’t list.
Understand the past.
As you talk through your controlled vocabulary, listen for stories and images people associate with each term.
Language has history. Synonyms and alternatives abound. Myths can get in your way too, unless you’re willing to uncover them.
Gather the following about each term:
When it comes to language, people are slow to change and quick to argue. Documenting these details will help you make your controlled vocabulary as clear and useful as possible.
Joan is the social media coordinator for an airline that recently merged with another airline. Overnight, her team became responsible for twice as much work as before. She’s also now responsible for managing twice as many people.
As the details of the merger iron out, duplicative channels have to be dealt with. For example, they now have two Twitter accounts and two help directories on two different websites. To tie everything together, Joan: