Definition: Movement toward a direction.
Also referenced as:
Related to: Direction, Flag, Goal, Indicator, Journey, Place
Stakeholders are complex.
A stakeholder is someone who has a viable and legitimate interest in the work you’re doing. Our stakeholders can be partners in business, life, or both.
Managers, clients, coworkers, spouses, family members, and peers are common stakeholders.
Sometimes we choose our stakeholders; other times, we don’t have that luxury. Either way, understanding our stakeholders is crucial to our success. When we work against each other, progress comes to a halt.
Working together is difficult when stakeholders see the world differently than we do.
But we should expect opinions and personal preferences to affect our progress. It’s only human to consider options and alternatives when we’re faced with decisions.
Most of the time, there is no right or wrong way to make sense of a mess. Instead, there are many ways to choose from. Sometimes we have to be the one without opinions and preferences so we can weigh all the options and find the best way forward for everyone involved.
Opinions are like…
No matter how hard we try to be aware of opinions swirling around us, it’s hard to remain neutral. But in the end, progress can’t happen without a decision.
When you’re choosing a direction, you may run into these questions:
- What if I disagree with a user need or opinion identified in my research?
- What if I disagree with the way another stakeholder sees a core concept or decision?
- What if I don’t want to do this the way others want me to?
Some people choose to hide from the realities behind these questions. But if you shield your ideas and simply follow orders, you may end up with goal-crushing (and soul-crushing) results.
We have to balance what we know with what we see and what other people say.
We listen to our users and our guts. There is no one right way. There is only your way.
Moving from why to what.
After you face reality, it still takes a tremendous amount of work and courage to move from understanding why something needs to change to knowing what you can do about it.
There are many directions to choose from. Each has its own twists and turns.
People often get in their own way by becoming overwhelmed with choices, choosing not to choose instead. Others are limited by frustration over things they can’t change immediately or easily.
Change takes time.
Start by choosing a direction to go toward. If you take one step in that direction each day, you’ll get to the finish line in due time.
If you spend all your time thinking about how far the finish line is and fearing never getting there, you’ll make slower progress or never make it at all.
There’s distance between reality and your intent.
Your intent shows you what you want to become when you’re all grown up. But intent alone won’t get things done.
Breaking your intent into specific goals helps you to figure out where to invest your time and energy, and how to measure your progress along the way.
A goal is something specific that you want to do. A well-defined goal has the following elements:
Progress is as important to measure as success.
Many projects are more manageable if you cut them into smaller tasks. Sequencing those tasks can mean moving through a tangled web of dependencies.
A dependency is a condition that has to be in place for something to happen. For example, the links throughout this book are dependent on me publishing the content.
How you choose to measure progress can affect the likelihood of your success. Choose a measurement that reinforces your intent. For example:
- If you want to become a better writer, you might measure your progress against a goal like: “Write every day.”
- If you want to write a novel in the next year, your progress may be better measured as: “Write 500 words towards the novel per day.”
Indicators help us measure progress.
Most things can be measured by systems or people.
Indicators tell you if you’re moving towards your intent or away from it. A business might use averages like dollars per order or call response time as indicators of how well they’re doing.
It’s not always easy to figure out how to measure things, but if you’re persistent, you can gain invaluable insights about your progress.
The good news is the work it takes to define and measure indicators is almost always worth the effort.
To find the right indicators, start with these questions:
Examples of indicators follow.
Adjustments are a part of reality.
From moment to moment, the directions we choose forever change the objects we make, the effects we see, and the experiences we have.
As we move towards our goals, things change and new insights become available. Things always change when we begin to understand what we couldn’t make sense of before. As a sensemaker, the most important skill you can learn is to adjust your course to accommodate new forces as you encounter them on your journey.
Don’t seek finalization. Trying to make something that will never change can be super frustrating. Sure, it’s work to move those boxes and arrows around as things change. But that is the work, not a reason to avoid making a plan. Taking in feedback from other people and continuously refining the pieces as well as the whole is what assures that something is “good.”
Don’t procrastinate. Messes only grow with time. You can easily make excuses and hold off on doing something until the conditions are right, or things seem stable.
Perfection isn’t possible, but progress is.
Argue about discuss it until it’s clear.
It’s totally normal for fear, anxiety, and linguistic insecurity to get in the way of progress. Learning to work with others while they’re experiencing these not-so-pleasant realities is the hardest part of making sense of a mess.
Tension can lead to arguments. Arguments can cause resentment. Resentment can kill momentum. And when momentum stalls, messes grow larger and meaner.
To get through the tension, try to understand other people’s positions and perceptions:
Be the filter, not the grounds.
When making a cup of coffee, the filter’s job is to get the grit out before a user drinks the coffee. Sensemaking is like removing the grit from the ideas we’re trying to give to users.
What we remove is as important as what we add. It isn’t just the ideas that get the work done.
Be the one not bringing the ideas. Instead, be the filter that other people’s ideas go through to become drinkable:
With those skills, you’ll always have people who want to work with you.
Make sense yet?
- Have you explored the depth and edges of the mess that you face?
- Do you know why you have the intent you have and what it means to how you will solve your problem?
- Have you faced reality and thought about contexts and channels your users could be in?
- What language have you chosen to use to clarify your direction?
- What specific goals and baselines will you measure your progress against?
- Have you put together various structures and tested them to make sure your intended message comes through to users?
- Are you prepared to adjust?