Definition: An action, state, or occurrence.
Also referenced as: Verbs (noun)
Are you facing a mess like Rasheed’s? Do your stakeholders speak the same language? Do you collectively speak the same language as your users? What language might be troublesome in the context of what you are doing? What concepts need to be better understood or defined?
To control your vocabulary:
Verbs represent the actions that can be taken.
A post (n.) can be: written, shared, deleted, or read.
It’s easy to adopt terms that are already in use or to be lazy in choosing our language. But when you’re deciding which words to use, it is important to consider the alternatives, perceptions, and associations around each term.
How would your work be different if “authors writing posts” was changed to “researchers authoring papers,” or “followers submitting comments?”
From the previous example:
Joan is the social media coordinator for an airline that recently merged with another airline. Overnight, her team became responsible for twice as much work as before. She’s also now responsible for managing twice as many people.
As the details of the merger iron out, duplicative channels have to be dealt with. For example, they now have two Twitter accounts and two help directories on two different websites. To tie everything together, Joan: