Player (noun.)

Definition: A person taking part in something.

Also referenced as: Players (noun)

Related to: Stakeholder, User


Chapter 3: Face Reality | Page 51

Reality involves many players.

As you go through the mess, you’ll encounter several types of players:

  • Current users: People who interact with whatever you’re making.
  • Potential users: People you hope to reach.
  • Stakeholders: People who care about the outcome of what you’re making.
  • Competitors: People who share your current or potential users.
  • Distractors: People that could take attention away from your intent.

You may play several of these roles yourself. Be aware of potential conflicts there.

For example, if you believe your users are like you but they’re not, there’s more room for incorrect assumptions and miscommunications.

Chapter 3: Face Reality | Page 71

6. Swim Lane Diagram

A swim lane diagram depicts how multiple players work together to complete a task or interact within a process. The result is a list of tasks for each user. This is especially useful when you’re trying to understand how different teams or people work together.

Chapter 3: Face Reality | Page 78

Face your reality.

Everything is easier with a map. Let me guide you through making a map for your own mess.

On the following page is another favorite diagram of mine, the matrix diagram.

The power of a matrix diagram is that you can make the boxes collect whatever you want. Each box becomes a task to fulfill or a question to answer, whether you’re alone or in a group.

Matrix diagrams are especially useful when you’re facilitating a discussion, because they’re easy to create and they keep themselves on track. An empty box means you’re not done yet.

After making a simple matrix of users, contexts, players, and channels, you’ll have a guide to understanding the mess. By admitting your hopes and fears, you’re uncovering the limits you’re working within.

This matrix should also help you understand the other diagrams and objects you need to make, along with who will use and benefit from them.